Music in Motion will produce a CD and book set that provides a way for anyone, even those who have little to no music or dance background, to comprehend and to teach music to children. The CD will consist of tracks that focus on specific elements of music, such as pitch and tempo. The accompanying book will provide a variety of movement exercises that embody the musical elements in each track. The CD-book set will provide an easy, inexpensive way for parents, teachers and childcare providers to introduce music to children at an early age.
While there is heavy competition in the market of childhood art education, there is a lack of products that allow the average adult to facilitate and encourage interactive learning, especially in the arts. To introduce our product to potential customers, members of the development team will offer free workshops in child-friendly environments, such as community centers and schools. Parents will be encouraged to attend these workshops and the product will be available for purchase. Also, free workshops will be offered in hospitals and rehabilitation centers as a method of community outreach. Advertisements will be placed in Educational and Parenting publications. Also, flyers will be distributed to schools, community centers and local businesses.
Meagan Roloff, who has a background in music, will compose, play and record music for the CDs. With their combined dance knowledge, Alyssa Schoeneman and Janis Dingels will collaborate in creating movement activities. As all team members have ample writing experience, they will work together to compose the corresponding book. Alyssa will write instructions for the movement activities and explorations, while Meagan will write the definitions and explanations of the musical concepts. Janis will write a chapter describing the benefits of the overall learning method and offering tips for instruction. All members of the team will lead workshops and work to promote the business.
Music in Motion has sufficient funds to advertise and to publish our book. However, funds are still needed to hire musicians and to record the CD. The cost of recording is a one-time investment, but the product can continue to be produced indefinitely. In our second year, we expect to publish a second book of activities to correspond to the original CD. In future years, additional CDs of varying musical styles will be produced with new accompanying movement exercises. Also, the product has the potential to be produced for older children and to feature more advanced movement and musical concepts.
Music in Motion stands out from its competition as an inexpensive, practical and convenient way to introduce children to music. It is especially unique in that it promotes interaction between children and adults. In an age where children are overly sedentary, Music in Motion is a great way to get them moving and excited about learning!
Collaborators: Alyssa Schoeneman and Meagan Roloff
Word Count: 466
Sunday, September 23, 2007
Monday, September 17, 2007
Assignment: A Possible Proposal to An Investor
Proposal for an after-school Creative Dance Program in Elementary Schools
The Teach, Educate, and Move (TEAM) program aims to fill three gaps in elementary school education. First, public schools lack both funding and time in the school day for fine arts programs. In addition, the increasing number of standardized tests is making it impossible for schools to provide physical education programs, which is contributing to childhood obesity. The final void is the lack of after school care for children of working parents. The TEAM program will not only expose elementary school children to dance and music, and not only get them excited to exercise, but will assure parents that their children are in a safe, educational, environment even after the school day ends.
By investing in the TEAM program, companies will aid in the development of healthy, creative children and improve the environment of the whole school. Of course, the positive press resulting from such a contribution to the community will increase the profits of any investing company. However, the larger, more long term benefit, is that companies who invest in the TEAM program will, through advertising to younger consumers, be creating their own future consumer base. In addition, after start-up costs, the TEAM program has minimal maintenance costs, since it is based in physical movement as a learning tool, and will therefore be able to turn a solid, sustainable profit for a long time to come.
The Teach, Educate, and Move (TEAM) program aims to fill three gaps in elementary school education. First, public schools lack both funding and time in the school day for fine arts programs. In addition, the increasing number of standardized tests is making it impossible for schools to provide physical education programs, which is contributing to childhood obesity. The final void is the lack of after school care for children of working parents. The TEAM program will not only expose elementary school children to dance and music, and not only get them excited to exercise, but will assure parents that their children are in a safe, educational, environment even after the school day ends.
By investing in the TEAM program, companies will aid in the development of healthy, creative children and improve the environment of the whole school. Of course, the positive press resulting from such a contribution to the community will increase the profits of any investing company. However, the larger, more long term benefit, is that companies who invest in the TEAM program will, through advertising to younger consumers, be creating their own future consumer base. In addition, after start-up costs, the TEAM program has minimal maintenance costs, since it is based in physical movement as a learning tool, and will therefore be able to turn a solid, sustainable profit for a long time to come.
Monday, September 3, 2007
Three Possible Goals (split into bite size pieces)
Long Term Goal: Become a resident dance columnist at a reputable newspaper.
Short Term Goal (this year): Publish one article in a local paper.
This Month:
-Speak with Phillip Johnson about his contact with the local paper. Since he’s helped students publish articles in the past, he may be willing to help again.
-Check out dance magazines in the University library. Read at least two of them cover to cover.
--------------------------------------------------------------------
Long Term Goal: Become a dance educator in an elementary school.
Short Term Goal (this year): Teach one workshop at an elementary school or local community center.
This Month:
-Interview Kate Kuper, who works as a creative movement educator in local schools. Ask her how she got started, what books she recommends, how to best contact schools, and ask for any other spare pearls of wisdom she may have.
-Re-contact Generations of Hope to see if they have any more opportunities for working with the children there.
--------------------------------------------------------------------
Long Term Goal: Get paid to write scholarly dance papers.
Short Term Goal (this year): Submit one paper for publication.
This Month:
-Ask Phillip Johnson if his offer to submit your paper (on the Dance of Death) to an online research website still stands.
-Take Yutien Wong up on her offer to help you re-work paper from Dance History (on conceptions of the body) into publishable material.
-Re-read at least one of the books used in research for the above paper (the paper on conceptions of the body).
Short Term Goal (this year): Publish one article in a local paper.
This Month:
-Speak with Phillip Johnson about his contact with the local paper. Since he’s helped students publish articles in the past, he may be willing to help again.
-Check out dance magazines in the University library. Read at least two of them cover to cover.
--------------------------------------------------------------------
Long Term Goal: Become a dance educator in an elementary school.
Short Term Goal (this year): Teach one workshop at an elementary school or local community center.
This Month:
-Interview Kate Kuper, who works as a creative movement educator in local schools. Ask her how she got started, what books she recommends, how to best contact schools, and ask for any other spare pearls of wisdom she may have.
-Re-contact Generations of Hope to see if they have any more opportunities for working with the children there.
--------------------------------------------------------------------
Long Term Goal: Get paid to write scholarly dance papers.
Short Term Goal (this year): Submit one paper for publication.
This Month:
-Ask Phillip Johnson if his offer to submit your paper (on the Dance of Death) to an online research website still stands.
-Take Yutien Wong up on her offer to help you re-work paper from Dance History (on conceptions of the body) into publishable material.
-Re-read at least one of the books used in research for the above paper (the paper on conceptions of the body).
Sunday, September 2, 2007
Subscribe to:
Posts (Atom)